Who We Are.As experts in the property management industry, we specialize in bringing you the most cutting edge products & innovative services specifically catered to your needs. Since 1990, we have been thinking 'outside the box' for our clients & offering creative products & services that successfully aide in their marketing efforts.
Designed to be a "Marketing Department" for hire, we offer specialized consulting services to the property management industry including leasing, customer service and management training, market analysis and strategic planning.
Additionally, Creative Marketing Concepts provides graphic & web design services, direct mail campaigns, and Fair Housing training. No matter what the scope of work, Creative Marketing Concepts approaches each job in a realistic, effective and budget conscious manner. We look forward to working with you.
[View Our History]
Meet The Team.
Member of Creative Marketing Concepts Family Since 1990
Marci has been involved in the property management industry since 1985 when she started working as a Director of Leasing/MidAtlantic for Boston based Corcoran Jennison, Inc. She then moved to CFM Management Services as VP Residential Marketing and soon created her own firm in 1990. Marci has spent almost 30 years working with property management companies to enhance marketing and leasing efforts both on site and in the corporate office. She is also known for her high energy, interactive training programs.
Area of Expertise: Solving marketing and leasing problems and helping companies and properties achieve their true potential.
Favorite Project: I love working with companies to solve marketing challenges, whether it be on site or on a corporate level. One of my favorite projects was helping a company to establish a marketing department and being involved in the creation of initial best practices and expectations. I was also asked to help identify candidates for the department and help train the marketing director.
Favorite Quote: "Don't let the fear of striking out hold you back." – Babe Ruth
Member of Creative Marketing Concepts Family Since 1991
Linda began her property management career with CFM Management Services as the Assistant Manager of a brand new construction/lease up community. She was promoted to Resident Manager and continued to work on-site for two additional years before joining Marci Brand at Creative Marketing Concepts in 1991. During her many years at CMC, Linda has been involved with the continuing growth of the company and the services it provides. Linda works with clients on a consulting basis, has been involved with training and also oversees the day-to-day operations of the CMC office.
Area of Expertise: Review of current advertising efforts and determining which sources are truly beneficially to the client.
Favorite Project: I enjoy working with clients when they start managing a new community. I like reviewing all the ads and marketing materials, gathering lead information and determining which sources will be the most beneficial to the community. There is a sense of accomplishment when you can produce advertising and marketing materials that generate qualified traffic for a community in a cost effective manner.
Favorite Quote: "The most important thing is to enjoy your life - to be happy - it's all that matters." - Audrey Hepburn
VP of Marketing
Member of Creative Marketing Concepts Family Since 2001
Nikki began working at Creative Marketing Concepts, Inc. as a data entry assistant. In 2006, she was promoted to Assistant Marketing Director/Mystery Shopping Coordinator where she assisted the Marketing Director with marketing projects, budget plans, and graphic design. In 2008, Nikki was promoted again to be the official Marketing Director of the company. Just this past year, Nikki is now the Vice President of Marketing and assisting CMC's clients with their advertising, branding, and budget plans and analysis. Nikki has a Bachelor of Science degree in Psychology and a Master's Degree in Social Work. She enjoys helping her clients achieve their marketing goals and implementing creative ideas.
Area of Expertise: Creating marketing plans and implementing creative ideas to increase traffic and leads.
Favorite Project: My favorite project was working on one of my clients marketing plans. We were able to identify an amenity that they could add to their community to make it more marketable and for it to be the first of its competitors to offer this type of amenity. Based on the information that I gathered from its competitors, the ability to discern a need for my client, and by having a collaborative approach with my client, we were able to get this amenity installed.
Favorite Quote: "The key to success is for you to make a habit throughout your life of doing the things you fear." - Vincent Van Gogh
Member of Creative Marketing Concepts Family Since 2005
Jenae is the web designer at Creative Marketing Concepts. While obtaining her BFA in Web Design & Interactive Media from The Art Institute of Washington, Jenae landed a part-time gig at Creative Marketing Concepts. Upon completion, her part-time gig turned into a full-time position. In her years at Creative Marketing Concepts, Jenae has gained extensive experience designing and developing web solutions for the property management industry.
Area of Expertise: Website design, Front-end development, internet & email marketing design
Favorite Project: My favorite project was creating a resident referral e-flyer that a community was able to send out to their resident and the residents could send out to their friends and family members. I enjoyed trying out a new technique and adding a spin to the regular resident referral flyer.
Favorite Quote: "Everything is designed. Few things are designed well." – Brian Reed
Member of Creative Marketing Concepts Family Since 2007
Maria received a Bachelor of Fine Arts degree from the Art Institute of Washington in May, 2007, and has continued her professional education by taking courses in photography and web design. Maria has been an asset to the web department in assisting with mobile design. She is also a member of AIGA, American Institute of Graphic Arts.
Area of Expertise: Print Design, Mobile Design & Photography
Favorite Project: My favorite project was creating a collateral package for a client where I was able to work on it from the beginning, with the logo, and see it all the way through to include business cards, stationery, brochure, online banner ads, advertisements, poster, flyer and signage.
Favorite Quote: "A design isn't finished until somebody is using it" – Brenda Laurel