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MARKETING CONSULTING
 Whether it is providing focus and advice for a troubled community or assisting with full scale marketing efforts, Creative Marketing Concepts offers more than 30 years of marketing expertise and experience. We can act as a Marketing Department or work to support existing marketing programs. In today’s competitive environment, Creative Marketing Concepts can be the edge you need to achieve your community’s potential.
TROUBLE SHOOTING
Got Vacancies? Get Creative!!
Our team of talented property management professionals will come to your community and, by working with your on site staff, determine issues that are hampering the community’s success. We will then develop and implement a solutions plan.
MARKET SURVEYS
Competition changes—so should your market survey! Our surveys are designed to reflect a changing market place and include an analysis of the subject community’s competition (including sub-markets if applicable), rental rates, incentives, amenities and features. The surveys are also designed to track effective rents on a monthly basis to help with trending analysis.
MARKETING AUDIT
This is a detailed analysis of the current marketing strategy of a community. The analysis includes a review of marketing materials and positioning of the property as well as a review of market ready apartments, model apartments, leasing performance and all advertising and promotion. The final report will provide the client with a complete picture of how the community is positioned in the market place, a list of areas needing improvement and an analysis of challenges faced. The end result is a framework for future marketing endeavors.
RENT STRUCTURE ANALYSISTM
Using our RSATM form, we provide clients with a framework for pricing a community, which takes into consideration all marketing advantages/disadvantages of the product. This analysis is used to create a rent structure of new product, evaluate a community’s potential and restructure pricing for communities that are being re-positioned. |
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