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 TRAINING SERVICES
Details of each class are outlined below. This session includes role playing among the participants and focuses on the importance of an effective phone presentation, how to gather as much information as possible, how to handle distractions, ways to present oneself as a professional, how to avoid "laundry lists" and how to close for the appointment. Each participant receives a "cheat sheet" outlining the 10 steps to a successful phone presentation as well as sample phone logs. For the calendar of classes, click here. This class takes participants through the initial greeting and office chat. Through interactive discussion and role-playing, the students learn how to gather the information needed to personalize the presentation. This session also discusses Fair Housing basics and how to address security issues. Additional topics include how to handle interruptions and how to work effectively in a busy office. Each participant receives an outline of Fair Housing Do's and Don'ts, sample guest cards and suggestions for establishing a safety protocol. For the calendar of classes, click here. This class picks up where Tour Part I left off and focuses on the sales presentation. This class usually takes place in an actual apartment which allows for effective role playing by all participants. The class demonstrates how to sell benefits and features, how to show an apartment safely, how to tour an apartment and community and how to sell when there are no community amenities or vacancies. For the calendar of classes, click here.
Back to top  FAIR HOUSING TRAINING
"Fair Housing Do's and Don'ts" is offered several times each year to a maximum of 100 individuals per class. The class is structured to ensure that all attendees gain a firm knowledge of the Fair Housing laws and regulations while also understanding how it is possible to market effectively while remaining in compliance. A quiz is administered to all attendees. The results are then forwarded to the participants' employers. In addition to the open enrollment seminar, this training can be performed for individual companies. The class instructors are Richard Luchs, Esq., a well respected Fair Housing litigator, and Marci Brand, President of Creative Marketing Concepts. For the calendar of classes, click here. We are now offering a training video package,"Fair Housing Do's and Don'ts for the New Millennium". The video is designed for training individuals or small groups. The training video package includes two videos, Fair Housing Basics and How to Market Effectively and Still Remain in Compliance. Also included in the package are workbooks and a quiz. The quiz will be administered after the video has been viewed and the workbook has been completed. For more information on the video click here. MANAGEMENT TRAINING I In order to be a successful manager, one must be able to effectively manage time, stress, emotions and reactions to difficult situations. This class will discuss the difference between a 'manager' and a 'leader-manager' as well as explore effective ways to 'self manage' on a daily basis. Participants will learn coping mechanisms for dealing with the everyday challenges of property management. Topics include dealing with negativity in the workplace, handling the multiple demands of the job effectively, conflict and change management and how to be the best role model for employees. In the second class of the series, participants will learn how to effectively hold a meeting, how to prepare for meetings with supervisors and how to supervise difficult employees. Additional topics include goal setting for employees and self, business writing skills, writing job descriptions, how to identify the traits desired in employees before interviewing, and how to conduct an effective job interview. The last class in the series involves two case studies and class discussion. The first case study discusses customer service and leads the class through a typical customer service issue on site. Groups of participants are then asked to plan their responses and share with the class. This will lead to a targeted discussion of customer service and how it is best applied in property management. The second case study involves dealing with a fictional difficult employee. The groups are asked to review the topics discussed in previous classes and create an action plan to share with the class. Final discussion will involve maintaining a 'fresh eye' approach to managing the community and skills to ensure one is always open to and actively promoting new ideas. ADDITIONAL AVAILABLE CLASSES The following classes are now also offered through the Creative Marketing Concepts Leasing SchoolSM: LISTENING AND COMMUNICATING EFFECTIVELY One of the cornerstones of successful sales is the ability to listen and communicate effectively. Through the use of simple exercises and assessment tools, participants will see the importance of these skills and learn ways to increase sales, promote more efficient work patterns and avoid misunderstandings through better communication.
The information age has accelerated the pace of business. Unfortunately the increased pace can often lead to additional stress in the work place. Through discussion and demonstration of several time management systems, participants in this seminar will explore ways to better manage time and work in order to help minimize stress on the job. Attendees will also learn to recognize their individual stressors as well as ways to address and reduce on the job stress.
Participants will learn how to easily apply customer service concepts to property management. Discussion will include the importance of feedback and follow up, creativity, employee empowerment and how a top notch Customer Service Program can impact resident retention. Participants will learn how important (and lasting) the first impression is and how difficult a sale can be when a poor impression has been established. This class has been designed for both female and male attendees and will review how to build a professional wardrobe within a budget, how to dress for success and how to dress individual body types. This program has been conducted privately for several management companies in conjunction with the introduction of a dress code. This class will review all necessary steps to conduct an effective and comprehensive credit check as well as how to efficiently process an application. Class participants will learn how to read credit reports, how to easily identify suspect items and how to use all the resources available to property management today. In today's litigious society, knowing how to protect oneself legally as an employer is a must. Conducted by Richard Luchs, Esq., this seminar will review the basic steps which must be covered in the hiring and management process as well as what must be done before and after dismissing an employee. There will also be an opportunity for questions and class discussion. Using recent cases in Property Management, we discuss the law and ways to ensure that all employees have a clear understanding of what is legally acceptable behavior. We also discuss everyday challenges, cultural attitudes and dealing with residents in relation to the law. This course is a must for both employers and employees. For the calendar of classes, click here. |
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© Copyright 2003 - 2005 Creative Marketing Concepts, Inc. All rights reserved. |
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LEASING SCHOOLSM
The classes are designed to be fun, as well as educational, and each participant who successfully completes all four core classes receives a certificate. Classes are currently offered at three locations--Alexandria, Virginia; Laurel, Maryland, and Baltimore, Maryland. Additionally, classes are offered to companies and associations through the Mobile Leasing School - We bring the Leasing School to You!
