Real estate of any kind has always been a competitive market, and if you have an upcoming vacancy looming, you need to make your rental listing stand out from the crowd. Check out these four ways to increase click-through rates on your ads so that you can get your property back to capacity.
You can’t be all things to all people, both in life and in the multifamily industry. Rather than trying to make your rental listing appeal to several demographics, pick one and highlight the features and amenities that make sense for that group. If you’re near a major employment center, for example, you could highlight things like the easy commute, free Wi-Fi, and anything else that appeals to working professionals.
The quality of your rental listing’s pictures can make or break the number of leads you receive. We recommend using a professional to truly capture the best lighting and angles in both the apartment and the shared community spaces. Also choose the main image carefully, as this will be the biggest factor in whether or not a prospective resident clicks to view more details on the listing.
Try not to gloss over the title when crafting your property listing. Like the cover photo, this piece is key to enticing a lead to click and learn more about your apartment community. It’s important to strike a balance between warmth and detail while staying within your allotted character count. Tricky, we know, but certainly not impossible! Rather than something basic like, “1 BR Call Today,” kick it up a notch. Try instead, “One Bedroom in Luxurious Community w/ Rooftop Pool!”
Once you start composing the meat and potatoes of your listing, don’t skim over important details. Remember to tailor the wording to that target audience you identified earlier. If you’re targeting families, for example, talk about the apartment’s amazing school district and brand-new playground. You should also include smaller features that can differentiate your rental from a competitor’s. Point out the lovely new stainless steel appliances in the remodeled chef’s kitchen, for instance. And be sure to mention the neighborhood in which you’re located and all the amazing perks that are nearby.
Ready to fight apartment vacancy with the strength of a professional team? Contact CMC today!