Branding Overhaul: How to Rebrand Your Community the Right Way

A new branding scheme for your apartment community could be useful in several situations, from a newly acquired property to a change in your target resident. Luckily, rebranding doesn’t have to be overwhelming or expensive. Read these three tips before you launch your new brand, so you can enjoy successful results over both the short- and long-term.

A new branding scheme for your apartment community could be useful in several situations, from a newly acquired property to a change in your target resident. Luckily, rebranding doesn’t have to be overwhelming or expensive.

Read these three tips before you launch your new brand, so you can enjoy successful results over both the short- and long-term.

Start with a Plan

Before you start the rebranding process, create a plan. It helps to have a timeline and budget to use as your compass and to show other stakeholders such as the community owner. A branding plan also helps you set your priorities, whether it’s a simple overhaul of your logo and marketing presence or something more in-depth like a renovation project for your apartment community.

Find Your Differentiator

One of the most important factors in a rebranding campaign is telling a story with a differentiating factor from the other competition in the area. If your community is in the heart of a desirable neighborhood or just steps away from a subway stop, make that part of your branding campaign. Alternatively, you could cater to foodies by focusing on the chef’s kitchens in each apartment or the amazing community amenities.

Keep Your Collateral Consistent

Another component of any rebranding strategy is your marketing collateral. This includes print and online materials. Your logo, colors, and graphics should be consistent and reflect the tone and values that you wish to convey to your target audience. Not only should the visuals reflect a cohesive brand, but your language should as well. Create a branding guide that outlines the attitude all marketing materials should reflect.

Your community rebrand is an exciting opportunity to position your apartment as an ideal living space for the right prospective residents.

Need some professional insights to make sure you knock it out of the ballpark? Contact CMC today. We’d love to help!