Creating a compelling online presence is important, but you don’t have to overthink it. If you’re just getting started with a new community or need to freshen up an existing website, be sure to incorporate four key features that help your audience find the information for which they’re looking.
Help prospective residents determine whether the layout of your available apartments is what they’re seeking. This helps find to the right leads because it gives them detailed information without having to call you and ask. With multiple styles of floor plans available, such as 2D, 3D, and colored, think about which one best suits your community and website. It’s also smart to include measurements, since these can make or break someone’s interest in the apartment. For warm prospects, this information encourages them to take the next step and visit your community without having to realize on-site that the layout isn’t quite right.
Create a section devoted solely to highlighting the apartment’s amenities and community features. It’s an extremely effective marketing tool that helps sell the community and makes it stand out. For example, when people book a hotel for a weekend getaway, they will generally review the amenities first and compare it to those of other hotels. Apartment hunters do the same thing, so make sure your website truly positions your community in an attractive way.
Detailed descriptions can also give your amenity section an edge. Include adjectives like high or vaulted when describing ceilings, or full-length when describing windows as opposed to just “windows”—sounds too bland. Adding these small details can sell an apartment much quicker.
Incorporating a Google map with points of interest surrounding your community is a great way to educate prospective residents on all your neighborhood has to offer. Plus, it positions your management company as a local influencer, which is of growing importance to prospects in the real estate industry. By offering your knowledge of the neighborhood, you can showcase your community as the residential hub of a desirable area.
Your website doesn’t just need photos, it needs quality photos. So avoid using your cell phone to take a few snapshots and consider hiring a professional photographer. Low-quality photos can immediately turn off prospects from being interested in your community. Remember, you’re selling a lifestyle and a community with quality photos is more likely to be viewed as having quality apartments as well.
While interior apartment pictures are a must-have, so are photos of community areas and the building’s exterior. One of the biggest benefits of this investment is that you can just use one photo shoot for each floor plan variation and reuse the same pictures for listings as well as your website.
Need help maximizing your apartment’s website? Contact CMC today!