Our History

How it all started..

Our history is one filled with great friends who helped us, hard work and a fair amount of being in the right place at the right time.

In 1990, Marci’s boss, Chris Melson, President, CFM Management Services, sketched out a business plan outlining how her marketing expertise could be outsourced to the property management industry. He became her partner in Creative Marketing Concepts. Two years later, she bought him out and became the sole owner.

With the help of Linda Silva, who joined CMC in 1991, the company grew and prospered and in 1995, became the marketing partner for Equity Management (now ResidentialONE) and The Donaldson Group (both of which remain clients today). Services were added including leasing training, fair housing training and mystery shopping.

Graphic design services were added in 2003 and in 2005, digital and professional services were added.

Today, more than 25 years later, the company has grown and now provides marketing services nationally, including consulting, social media, and a variety of customized training programs. Creative Marketing Concepts has been fortunate to have worked with some of today's brightest leaders in the multifamily industry, and to have grown with companies to create long-term professional relationships for decades. We are grateful for the opportunities we have been provided and the trust so many of our clients have placed in us. We look forward to building new relationships and exploring new opportunities in the years ahead.