Marketing Audits

Even an established community needs a fresh set of eyes to overcome its marketing challenges. Creative Marketing Concepts offers multifamily properties a detailed analysis of all aspects related to marketing. Get an in-hand blueprint that’s completely customized. You’ll have a step-by-step guide to improve your community marketing with enhancements and a clear direction to success.

Our Marketing Audits services include

Marketing Message Review

Keep your messaging fresh, relevant, and consistent with an in-depth review of your marketing and advertising materials. We don’t just tell you how the community is perceived—we also show you how to implement effective changes with new marketing strategies.

Competitive Analysis

Understand where your apartment community stands today with a complete market survey. We dig deep by visiting and interviewing your competition. We also create a rent comparison analysis that breaks down all of your associated costs and the perceived market value. Plus, we help maximize leads by identifying your highest source of traffic.

Customer Experience Analysis

User experience, both online and offline, is vital in getting residents and keeping them. We conduct a thorough review of the customer experience from the first touch point through resident communication. We also provide you with a summary of your community’s online reviews along with recommendations for enhancing your service and reputation. It’s not just about knowing—it’s about responding in an effective manner.

Marketing Positioning and Repositioning

Stay on top of today’s constantly evolving rental market with our ongoing analysis. We help you maximize your messaging and marketing efforts by identifying areas for improvement, plus new competition and new target markets. Considering a costly renovation or new community acquisition? Our positioning reports help you make smart, informed decisions every step of the way.