Before you create a robust marketing strategy that truly works for your community, you need to understand your target audience. That’s where a market survey comes in. Not only do you get a better sense of your competition, you get an informed evaluation of the marketplace and actionable analysis on how you can add value in the broader neighborhood. Plus, we’ll uncover both the strengths and weaknesses of your competition so you can position your apartment community to truly stand out.
Discover your competition’s strengths and weaknesses and enhance your marketing efforts
In order to identify your prime competition, we also figure out the target demographics of the market. We use analytics to determine local renters’ average household income and where they work. This vital information provides the basis for an in-depth market survey and an accompanying marketing plan.
Understand where your community stands in the greater context of your geographic area. We access the latest data to ensure the most accurate results in your market survey.
A Personal Touch
Our team goes on-the-ground to perform physical site visits and interviews with your community as well as local apartments identified as competition. This reveals any gaps from traditional data research we perform.